Full life cycle analysis of Dunhill International cigarettes as produced by British American Tobacco

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Robert Sarich

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Abstract

This article aims to explore the life cycle of cigarettes and its impacts, using the full life cycle analysis theoretical framework as the underlying basis of the study. Dunhill International cigarettes are referenced throughout as a specific cigarette brand for investigation and analysis due to their popularity and global appeal, although much of the article discusses and refers to cigarettes more broadly due to the relatively homogeneous nature of the product. The product, company and industry overview introduces the topic, which then leads into a thorough discussion detailing each phase of the product life cycle. This sets the stage for an in-depth analysis of the economic, environmental, and social impacts, both positive and negative, of Dunhill cigarettes and tobacco more broadly with reference to the broken window fallacy. The article closes with a brief conclusion and recommendations for further research.

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